Are you a K-pop fan? Please participate in our online survey.
The phenomenon of the Korean Wave, namely the growing popularity of K-pop, Korean dramas, Korean films, and Korean television variety shows around the world, has received much media and scholarly attention. What is missing and needs systematic investigation is a careful empirical examination of the reception of Korean popular culture in the United States, arguably the most difficult media market to penetrate for non-Western cultural products. In this very first empirical study on the spread of Korean popular culture in the United States, we seek to examine the factors behind the appeal of Korean pop culture across racially and ethnically diverse groups of Americans. Through an online survey, the study seeks to delineate the ways by which Korean pop culture is disseminated, consumed, and negotiated as well as the short- and long-term impacts of engagement for fans of the Korean Wave.
If you agree to participate, you will be asked to complete an online survey. It will take about 10 minutes to complete.
If you participate in the study, you will be entered into a lottery and participants will randomly be selected to receive a $50 Amazon e-gift card.
Follow this link to the Survey:
Any Questions about the Study
Please email the GMU Research Team: